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Gabriel Paiva

Art Director
Brand Designer
UX UI Designer

Founder of Origrio a studio focused on transforming ideas into narratives without losing their essence and purpose.

Currently, I lead creative projects from concept to final execution, collaborating with startups, brands, and global teams to build brands and experiences that generate real impact.

My creative process involves analyzing the scenario proposed by each idea, paying attention to detail, and achieving aesthetic balance. I prioritize humanized collaborations for a positive long-term experience.

Experiences&Learnings

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UX UI Designer — PagBank 

In the Customer Success team, I was responsible for improving user interfaces, conducting user research, performing market analysis, and conducting usability testing in collaboration with development and product teams, creating effective design solutions.

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Art Director  - Accenture 

As part of the creative team, then led by Eco Moliterno, I was assigned to create digital campaigns and visual communication strategies for the launch of Hyundai Brazil's automotive products and technology products for HP LATAM.

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Art Director Jr - FLAGCX

Hired as a Digital Marketing Analyst, I was responsible for creating digital email marketing strategies and campaigns for the Cultura Inglesa brand. Later, as a Junior Art Director led by Oda Moura (Senior), I conceived and executed creative projects for the Knorr and Hellman's brands.

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Brand Designer — 99designs

In 2015, I began my journey as a freelancer seeking new connections and experiences through the 99d platform. This allowed me to lead projects and deliver creative solutions for a wide range of clients, companies, and global brands, completing 191 projects and earning awards such as Top Designer in 2016 and 2018.

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Guilherme Dias

Operations Manager  — L'Oréal Paris

6 de Maio de 2026

Gabriel is 100% creative and complementary in any business or creative endeavor. He's someone who can materialize everything that's being thought about and discussed... 
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Dayane Francis

Senior Designer— Motorola

6 de Maio de 2026

I have worked, and still work when possible, with Gabriel on brand development projects, both from scratch and for brands seeking to reinvent their Brand Guide...
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John Romney

Vice President — Franchise Creator

8 de Abril de 2026 

Gabriel has been my lead UI and UX designer for over 5 years. He is a highly capable designer and my go to guy for solving complex interfaces requiring innovative designs and workflows...
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Oda Moura

Senior Art Director — FLAGCX

5 de Junho de 2024

Gabriel possesses strong technical skills in advertising creation and extensive knowledge of design and illustration tools. He is a resilient professional, highly committed to his work and the...
 
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REVIEWS & Recommendations

REVIEWS&Recommendations

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Guilherme Dias

Operations Manager  — L'Oréal Paris

May 6, 2026

Gabriel is 100% creative and complementary in any business and creative endeavor. He's someone who can materialize everything that's being thought about and discussed. He's the difference-maker in any project...

See full review

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Dayane Francis

Senior Designer - Motorola

May 6, 2026

I worked and when possible still work with Gabriel on brand development projects, both from scratch and for brands seeking to reinvent their Brand Guide. I can safely say that he is a professional who, in addition to...

See full review

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John Romney

Vice President — Franchise Creator

April 8, 2026

Gabriel has been my lead UI and UX designer for over 5 years. He is a highly capable designer and my go to guy for solving complex interfaces requiring innovative designs and workflows... 

See full review

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Oda Moura

Senior Art Director — FLAGCX

June 5, 2024

Gabriel possesses strong technical skills in advertising creation and extensive knowledge of design and illustration tools. He is a resilient professional, highly committed...

See full review

REVIEWS 
Recommendations

Let's Work?

© Origrio - Copyright 2026

Proudly designed by Gabriel P.

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