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Gabriel Paiva

Art Director
Brand Designer
UX UI Designer

Founder of Origrio a studio focused on transforming ideas into narratives without losing their essence and purpose.

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Currently, I lead creative projects from concept to final execution, collaborating with startups, brands, and global teams to build brands and experiences that generate real impact.

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My creative process involves analyzing the scenario proposed by each idea, paying attention to detail, and achieving aesthetic balance. I prioritize humanized collaborations for a positive long-term experience.

Experiences&Learnings

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UX UI Designer — PagBank 

In the Customer Success team, I was responsible for improving user interfaces, conducting user research, performing market analysis, and conducting usability testing in collaboration with development and product teams, creating effective design solutions.

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Art Director  - Accenture 

As part of the creative team, then led by Eco Moliterno, I was assigned to create digital campaigns and visual communication strategies for the launch of Hyundai Brazil's automotive products and technology products for HP LATAM.

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Art Director Jr - FLAGCX

Hired as a Digital Marketing Analyst, I was responsible for creating digital email marketing strategies and campaigns for the Cultura Inglesa brand. Later, as a Junior Art Director led by Oda Moura (Senior), I conceived and executed creative projects for the Knorr and Hellman's brands.

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Brand Designer — 99designs

In 2015, I began my journey as a freelancer seeking new connections and experiences through the 99d platform. This allowed me to lead projects and deliver creative solutions for a wide range of clients, companies, and global brands, completing 191 projects and earning awards such as Top Designer in 2016 and 2018.

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Guilherme Dias

Operations Manager  — L'Oréal Paris

6 de Maio de 2026

Gabriel is 100% creative and complementary in any business or creative endeavor. He's someone who can materialize everything that's being thought about and discussed... 
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Dayane Francis

Senior Designer— Motorola

6 de Maio de 2026

I have worked, and still work when possible, with Gabriel on brand development projects, both from scratch and for brands seeking to reinvent their Brand Guide...
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John Romney

Vice President — Franchise Creator

8 de Abril de 2026 

Gabriel has been my lead UI and UX designer for over 5 years. He is a highly capable designer and my go to guy for solving complex interfaces requiring innovative designs and workflows...
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Oda Moura

Senior Art Director — FLAGCX

5 de Junho de 2024

Gabriel possesses strong technical skills in advertising creation and extensive knowledge of design and illustration tools. He is a resilient professional, highly committed to his work and the...
 
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REVIEWS & Recommendations

REVIEWS&Recommendations

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Guilherme Dias

Operations Manager  — L'Oréal Paris

May 6, 2026

Gabriel is 100% creative and complementary in any business and creative endeavor. He's someone who can materialize everything that's being thought about and discussed. He's the difference-maker in any project...

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See full review

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Dayane Francis

Senior Designer - Motorola

May 6, 2026

I worked and when possible still work with Gabriel on brand development projects, both from scratch and for brands seeking to reinvent their Brand Guide. I can safely say that he is a professional who, in addition to...

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See full review

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John Romney

Vice President — Franchise Creator

April 8, 2026

Gabriel has been my lead UI and UX designer for over 5 years. He is a highly capable designer and my go to guy for solving complex interfaces requiring innovative designs and workflows... 

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See full review

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Oda Moura

Senior Art Director — FLAGCX

June 5, 2024

Gabriel possesses strong technical skills in advertising creation and extensive knowledge of design and illustration tools. He is a resilient professional, highly committed...

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See full review

REVIEWS & 
Recommendations

Let's Work?

© Origrio - Copyright 2026

​Proudly designed by Gabriel P.

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